A Brief History of Podcasting
Ever wonder about the development of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is rather remarkable and is reflective of the vibrant nature of the Internet neighborhood.
Neither podcasting nor listening to podcasts requires an iPod or other portable player. Podcasts can be listened to on any mp3 made it possible for gadget including a desktop computer. The name association came about simply due to the fact that Apple Computer's iPod was the very popular portable digital audio player when podcasting began.
Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or comparable program, made available on the Internet for downloading to a personal audio gamer." The word will be contributed to the online variation of the dictionary during their next update.
The term, podcasting was coined by reporter, Ben Hammersley, and after that popularized by former MTV VJ and media business owner, Adam Curry. Mr. Curry developed an Applescript application that automated the procedure of downloading and syncing audio files to iPods.
Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls created this expression back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have also been used to explain this distinct type of media distribution.
Other "pod"-obtained phrases include "podcasters" (those who develop podcasts) and "podcatchers"-- the unique RSS aggregators which regularly check for and download new content instantly. Podcatching software application enables the user to copy podcasts to portable music & video players.
Because of the fast adoption of MP3 players and the desire of consumers to have fresh material, the appeal of podcasting is spreading like wildfire. Podcasting has actually thrived because it gives individuals more control over what they listen to, and the liberty to take their programs with them with them.
Not because blogging has a technology appeared so unanticipated and been so rapidly and extensively adopted as podcasting. Development in this nascent market is expected to accelerate rapidly due to the fast acceptance of the technology by the radio broadcast market in 2005 and Apple's iTunes circulation. The rising popularity of podcasts is difficult conventional radio's broadcasting design.
While iTunes is less than 2 years old, roughly 4.8 million individuals downloaded a podcast in 2005, as compared to just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research study from The Diffusion Group. Currently the Apple iTunes service provides 15,000 podcasts and listeners have actually registered for more than 7 million subscriptions.
A research study by Bridge Ratings in November 2005 with radio listeners in 10 nationwide markets showed that here around 20% of users who have actually ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of 6 podcasts each week and spends approximately 4 hours a month listening to the podcasts they download.
This study projected a lot more remarkable development in the market in the future. According to Bridge Ratings, by 2010, podcast audience growth is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive price quotes put this number closer to 75 million by this date.
How does this impact you?
With podcast listening increasing greatly, podcasts provide you an extremely powerful tool for promoting your items or services. Podcasting can help make sure a closer relationship with your target audiences by supplying them with engaging, frequent and helpful updates about the goings on in your industry.
Neither podcasting nor listening to podcasts requires an iPod or other portable gamer. The name association came about merely because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. While iTunes is less than 2 years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with simply over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening increasing exponentially, podcasts use you a really powerful tool for promoting your products or services.
A Brief History of Podcasting